Secret To Why More and More Businesses are Using Personalised Pens

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routine
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health
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Personalised Pens

Hundreds of millions of pounds are spent a year in the UK on promotional products. Personalised pens contribute a sizeable percentage as far as expenditure is concerned.

This article will discuss why more businesses are using personalised pens extensively as part of their promotional activities. We will also discuss why branded pens are on top of the shopping list for every marketing department up and down the country.

Branded personalised pens for businessHow many pens do you have in your home or office drawer? At last count, I had nearly 10 and guess what? More than 50% of them are branded and bear company logos. I can’t really remember when I got them, but a year or so down the line the logo still stares me in the face each time I pick the pen up.

This is secret number 1, longevity of brand exposure. People will collect pens at every opportunity and those pens will continue to speak your message for a very long time to come.

Secret number 2 is public knowledge really. Compared to other promotional materials, Personalised banner pens for marketingpens are cheaper to make. The costs of making a batch of personalised pens are very low and there are always offers around to make it affordable even with small budgets. The choices available to choose from are vast.

How many times have you been desperate to write down a telephone number and realised you didn’t have a pen on you? Only for a stranger to come to the rescue with maybe a brightly coloured logo emblazoned pen and saved the day.

Pens are useful on a daily basis, unlike say a promotional t-shirt, you will not really be embarrassed to use the same pen everyday (how would you feel wearing the same shirt for days on end?). This is secret number 3, why more businesses put their trust in personalised pens to carry their message.

Considering the simplicity in functional design of a pen, the possibilities are nearly limitless when it comes to choosing promotional branded pens with varied budgets.

You can go for sophisticated and classy fountain pens depending on your target audience (executives maybe). If you are touting your “green” credentials then following the cardboard barrel model would be your option. Either way, you are taking advantage of the popularity, usefulness and longevity of the pen to deliver your brand to as many people as possible.

Personalised Pens for exhibitions giveaways

Pens are portable, and so will be your message. Put it in your pocket and your brand could be showing in Hong Kong in a matter of hours, how’s that for brand reach!

Now that you know a few more secrets why more and more businesses are using personalised pens for promotional purposes, the question is are you?

Budget size shouldn’t deter you as there are pens for every budget, and if you are appealing to a mass market then you can reach this market quite easily with branded writing instruments. Get your brand out there, and turn every bearer into your brand’s ambassador by turning to personalised pens.

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