5 reasons why personalised pens are great for branding

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Personalised pens

The use of promotional products for branding and marketing purposes is a tried and tested piece of the brand awareness building puzzle. Choosing the right products to embellish your company name or logo is key to the success of your promotional efforts.

One of the best tools is the use of promotional pens for the reasons which are explained in this article.

Lasting Impression

One of the reasons why personalised pens are great for branding and as marketing tools is the simple fact that as long as the pen works, your target audience is exposed to your brand. Everyone needs a pen to take down notes and the majority of people always have a pen with them wherever they go.

The hardest part is getting that personalised pen in their hands in the first place, the rest, as they say, is smooth sailing. Each time someone takes out a pen to jot down a message or telephone number then your brand is exposed to more people and reinforced in their mind.

Affordable

The majority of personalised pens can be manufactured in bulk using new technology at very low costs. This means the low price of manufacture can be passed on to the customers, making personalised pens affordable.

Available in many different types from basic plastic pens to high quality executive pen, there is great variety of pens to suit all kinds of marketing budgets.

Pens Serve A Practical Purpose

Ever tried using a branded ruler or personalised coffee mug to take down a telephone message?

We both know that is an impossibility. But having a stash of personalised pens to hand will make sure you never have to make up a telephone message ever again, just write it down.

Personalised pens and badges

Branded pens are so successful as promotional materials because they are darn effective at what they do, which is to be visible at all times while reinforcing your brand and serving a practical purpose at the same time.

Unlimited Designs

Another reason why bespoke printed pens are great for branding is the fact that options are unlimited. You can reach your target market by producing a type of pen suitable for that market.

As a general example, if you are exhibiting at an environmental conference then having recyclable personalised pens as a giveaway will resonate with your audience. On the other hand if your audience is a group of CEOs then high quality branded fountain pens are more appropriate.

Portability

Pens are one of those items which is so easy to carry around with you. Its practical so we find it perfect for taking with us anywhere we go. Having a branded pen in your jacket pocket or handbag makes it great for advertising your business wherever you go.

How often have you been offered (offered someone else) a pen to jot down some sort of information? Now imagine that your brand is on that pen!

Pens and other writing instruments are such an everyday object in our lives. We have them in our office, on our person and in our homes. The humble pen can easily slip from one person to the next.

It makes great business sense to have your brand on such a widely used and financially viable product. Create your lasting and unforgettable impression today with some fantastic, personalised pens.

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